Why are Fund Administrators & Private Fund Managers being made to feel like they’re back in the mid 1990’s?
Author: Chris Andraca
Given that fact, one would think that the software offered to Fund Administrators and Private Fund Managers to help them administer & manage funds would be compelling, useful — or at the very least modern looking!
Unfortunately for Fund Administrators and Private Fund Managers, this has been pretty far from the truth so far. There are plenty of software solutions being used today to manage and administer private funds, and based solely on the measure of user experience, these prominent offerings can make you feel like you’re a time traveler back to the mid 1990s, during a time when this infamous moment in software history happened…
Funny as it might seem, however, the sad thing is that it’s true.
Here are some examples of mainstream software products that are used by Fund Administrators and Private Fund Managers to administer and manage their private funds. We have masked any names of these products to protect the guilty, but notice how outdated these user interfaces look:
Don’t these images bring you back to the good ol’ days of the mid-90s when the Macarena was all the rage, Toy Story was the top grossing movie in theaters, and the Motorola StarTAC was the top selling cell phone?!…
Now compare the design of those experiences with the user experience of our FundManager.io platform below. The views in FundManager.io are simple and modern. There is a logical intuition to the experience, with visual cues to guide the user. It is easy to move from a macro view to a micro view of the information being presented.
Our team here at BaseVenture is dedicated to helping fund administrators, and private fund managers spend less time on operations and more time generating growth.
One of the ways that we do this is by providing our clients with a modern and easy to use software solution that looks like something that was created this year, as opposed to the other offerings out there that look like they are over twenty years old!
Learn more at www.baseventure.com